ATLAS Outreach has developed of a professional visual identity that is both memorable and easy to recognise. It includes fonts, a colour palette and a refined logo, to help identify the ATLAS "brand" (our public face). By embracing these design guidelines across all of our communication platforms, we hope to present a clear, professional image that all of our target audiences can identify.
This information below sets provides guidance when using the many components of our visual identity.
The standard ATLAS Experiment logo should be used on a clean white background. See Alternative Logo Use for the logo in other colours.
ATLAS website and branding uses a standard "ATLAS blue" colour.
HEX: #0b80c3 / RGB: 11, 128, 195 / CMYK: 94, 34, 0, 24 / Pantone®: 285
In addition to the standard logo, the ATLAS logo is also available in 3 single colours and on 2 background colours, and in rainbow colours.
- Single-colour logo
When colour printing is not possible, a black, blue and white version can be used.
- LGBTQ logo
Find out more about Diversity and Inclusion at ATLAS: https://twiki.cern.ch/twiki/bin/viewauth/Atlas/DiversityInclusion
- Colour backgrounds
The ATLAS logo is available on two approved coloured backgrounds.
These are meant to be used on same-colour backgrounds, not as standalone logos on a different colour background.
- Use in Email footers
A small version (3kb) of the logo is available for use in email footers. DO NOT resize this logo to be any larger, else you will lose resolution.
We provide a Keynote and a Powerpoint theme (or template) for use of the collaboration.
In addition we provide a poster template.